Font research

When it comes to designing for leaflets or posters a dynamic bold font is always the best way to go. The most difficult aspect of designing or creating a font is deciding if you want it bold, italic or any other style. You need to find out what type of font you want, I.e. Sans pro or Arial. Then once you’ve picked or designed your font you need to decide if you want the letters to be coloured, if you want an outline or a box behind the text.
 
There’s lots of ways to make a font stand out. I’ve found out that an easily read but that also goes well with your brand identity.
 
Three best fonts
 

1. Century gothic is a sans serif font that was created in 1991 for monotype imaging. Century gothic is near and easy to read, making it a great choice for print material. They are a great choice for headlines and can be read from a distance.

Example:

2. One of the most commonly used type fonts, Helvetica has been around since 1957. It is widely used. Sans serif type has a clean simply feel to it and is easy to read. Helvetica is a great choice for more detailed in formation within a brochure or flyer. You may recognise Helvetica being used by a number of top brans including Microsoft, Panasonic, Staples and Evian.

3. Verdana is a font that was designed in 1996 by Matter Carter for Microsoft. It is another member of the san serif family. It was designed to be read best on a screen but is also great for print due to its flexibility. It was designed with small text in mind so it is an extremely legible typeface when it comes to the headings and body of your text. You may recognise Verdana being used by PayPal.