The differences between Advertising, Marketing and Promotion?

Marketing

Marketing is also geared toward one product or service, but as you can see, it's much more involved than simply advertising a product. Here's a closer look at the different aspects of marketing. Marketing is a broader range of activities for a product or service. Activities involved in marketing a product include Research, Advertising, Sales, Public relations, Costumer Service and Satisfaction.

Advertising

Advertising is the process of making new and old costumers aware of an individual product or service that someone could be selling. Each advertising plan is geared toward a single product (or service). The adverting of every product or derive is unique, Advertising for a new mobile phone would be very different from advertising a sale on blue jeans. Advertising can be done through Radio and TV commercials, Newspaper and Magazine ads, Flyers, Brochures, Emails, Web Advertisements and cold calls to potential costumers. 

Advertising is a single action of the marketing process. It's the part that involves getting the word out concerning a business, Product, or a service being offered by a company. It involves the process of developing strategies such as ad placement, Frequency of the ad in TV and Radio commercials. Advertising includes the placement of an ad in local or national newspapers, Direct mail, Billboards, Television, Radio and the Internet. Advertising is the largest expense of the marketing plans, with public relations following in second and market research not far behind. 

The best way to distinguish between advertising and marketing is to think of marketing as a pie, inside that pie you have slices of advertising, market research, media planning, public relations, product printing, distribution, costumer support, sales strategy, and community involvement. Advertising only equals to one piece of the pie in the strategy. All of the slices (stages in marketing a product or service) are all independent stages which take place in marketing. All are vital to real the bigger goal of a successful outcome. Marketing is a process that takes time and can involve hours of research for a marketing plan to be effective. 

Promotion

Promotion is a form of corporate communication that uses various methods to reach a targeted audience with a certain message in order to achieve specific organizational objectives. Nearly all organizations, whether for-profit or not-for-profit, in all types of industries, must engage in some form of promotion. Such efforts may range from multinational firms spending large sums on securing high-profile celebrities to serve as corporate spokespersons to the owner of a one-person enterprise passing out business cards at a local businessperson’s meeting.Like most marketing decisions, an effective promotional strategy requires the marketer understand how promotion fits with other pieces of the marketing puzzle (e.g., product, distribution, pricing, target markets). Consequently, promotion decisions should be made with an appreciation for how it affects other areas of the company. For instance, running a major advertising campaign for a new product without first assuring there will be enough inventory to meet potential demand generated by the advertising would certainly not go over well with the company’s production department.In addition to coordinating general promotion decisions with other business areas, individual promotions must also work together. Under the concept of Integrated Marketing Communication marketers attempt to develop a unified promotional strategy involving the coordination of many different types of promotional techniques. The key idea for the marketer who employs several promotional options to reach objectives for the product is to employ a consistent message across all options. For instance, salespeople will discuss the same benefits of a product as mentioned in television advertisements. In this way no matter how customers are exposed to a marketer’s promotional efforts they all receive the same information.Advertising differers from Marketing as it is a vital stage of the Marketing process. Promotion too is a stage of the marketing process. Advertising a product or service is done by TV ads, Radio, Newspapers etc. Promotion of special offers such as "buy one get on free" is information given to the public by word of mouth, Advertisement of the promotion. On the whole marketing is the research and steps of running a successful business or service, Promotion is a stage to gain costumer awareness by advertisement which is also used to inform the public of the product or service being offered by the company or selected individuals. 

Relationship between Marketing and Film

All films need some sort of Marketing and Advertisement plan. Without this the films exposure to the public would not be widespread. In order to achieve the widest amount of public exposure to a film advertisement is crucial. Different types of material can be used for this, such as TV/Radio commercials, Magazine/Newspaper ads etc. What is typically used to gain awareness is good casting. With good, popular actors behind a film the target audience is most likely going to increase due to fan bases and peoples interest in this certain celebrities work i.e what upcoming TV shows and movies the'll be a part off. Without marketing and this processes of gaining awareness due to advertising and promotion the film business wouldn't be very popular. 

University of Essex - Criminology & Forensic Investigations - Southend Campus

Criminology & Forensic Investigations

Assessment 
Assessment methods have been designed to build on the skills and knowledge developed within the modules each year. The practical nature of the assessment methods will equip students with proactive and reactive skills and thought processes, which it is anticipated will render graduates of this degree programme eminently employable. Such methods include networking portfolios, court attendance reports, role play, cross examination and multiple choice questions.

Year One
In the first year you will gain the foundation of underprinting knowledge in each of the disciplines in criminology and forensic investigation and will also be introduced via presentational modules to the relevant concepts, theories and methods of working relevant to these industries. These skills will form the foundation of what you will need to succeed in this challenging programme.

Areas of study:
Introduction to criminology, crime scene investigation, introduction to biology and introduction to policing studies.

Year Two
building upon the foundation laid down in the previous year, you will look at the subject area in greater depth and learn how to apply and evaluate the underlying theories. You will play a more active, hands-on role via formal presentations, seminars and through interaction with your peers and you will have the opportunity to put into practice some of the theories and concepts you have been introduced to. 

Areas of study: criminological research methodology, the criminal justice system, heroes and villains, prisons, probation and rehabilitation, advanced crime scene analysis, anatomy, physiology and post-mortem processes, contemporary and social issues in criminology, investigation and e-forensics. 

Year Three
In the final year you will be in a position to concentrate on your own personal development. you will undertake a final project which you will manage from start to finish as well as writing a dissertation that will also include an original research project.

Areas of study: penology and penal policy, gender, crime and criminal justice, hate crimes and genocide, criminal psychology, cybercrime and society, forensic entomology/ anthropology, advanced investigation, personal development and dissertation.


Accommodation:
The southend campus is less than 10 minutes away from where I live so I could continue to live at home. 

Fees/Expenses:
The price of the course is £7,000 per year for 3 years

Bus fare to and from college £3.00 per day

Entry Requirements:
160 UCAS points from BTEC level 3 diploma 
English and Maths GCSE at grade C or above 

Facilities
The forum

Pros                                                            Cons
Close to where I live                                    I wouldn't get the whole student experience
No accommodation necessary                    I wouldn't learn independance or life skills
Small class sizes                                         
Already familiar with the location 
Expenses will cost nothing

Types of Higher Education

Undergraduate 

An undergraduate degree is a term for an academic degree taken by a person who has completed and undergraduate course (A-Levels, Btece or equivalent). An undergraduate degree is usually offered at an institution of higher education, such as a university. The most common type of this degree is the bachelor's degree, which typically takes at least three or four years to complete. 

Foundation degree

The foundation degree is a vocational qualification in higher education, introduced by the British government in September 2001. Foundation degrees are intended to give a basic knowledge in a subject to enable the holder to go on to employment or further study in that field. They are normally offered by universities and further education colleges working in partnership.

It is at Level 5 in the qualifications framework. This makes it similar in level to the associate's degree awarded in the United States, and sometimes in the United Kingdom. It is below the level of an honours degree. Courses are typically two years full time study or 3-4 years part time. 

It also sits on the same level as the pre-existing Higher National Diploma (HND) and Certificate. However, unlike the HND, it stands as a degree, and has a defined value of 240 Credit Accumulation and Transfer Scheme (CATS) points in the UK system, or 120 ECTS-credits in the European Credit Transfer System, whereas the credit points value of the HND depends on the receiving institution. 

A further important difference is that foundation Degrees, as originally conceived, were to give students with substantial industry experience the opportunity to frame what they knew against appropriate academic perspectives, and were to be accessible by students in work.

It is common for Foundation degree holders to "top-up" to a fill honours degree award, which typically involves one further year of full-time study (longer for part time study)

Part-Time courses 

Part time courses are more suitable to some people. There ideal for people who have busy lifestyles or just don't want to study three years intensive. There also great for people who want to work as well as study.

HNCs/HNDs

A Higher National Certificate (HNC) is a higher education/further education qualification in the United Kingdom. In England, Wales and Northern Ireland, the HNC is a BTEC qualification awarded by Edexcel, and in Scotland, an HNC is a Higher National awarded by the Scottish Qualifications Authority. The attainment level of the qualification is roughly equivalent to one year of university and a Certificate of Higher Education by being less than that of a Higher National Diploma (HND). Studied full time, the qualification normally takes one year or two years part time. Many HNCs cover the same areas as an HND and it is often possible to complete an HND with one year full time study after successfully  completing the HNC. 

Extended Degrees

An extended degree is an alternative route into higher education for students that do not have the traditional qualifications to start an undergraduate degree. Extended degrees act as a bridge between previous education or work experience to ensure that students have the knowledge and academic experience to complete a full degree programme. They are also valuable study routes to those students that are currently employed and are looking to progress their career or gain further knowledge of their industry/sector. 

Political Journalist CV

Political Journalist CV

Political Journalist CV

Evaluation for The Morning Report

The job role I chose was an Investigations Editor. I chose this job role mainly because no one else could think of it and it sounded interesting. I thought that it would be a fun thing to research and write about. I wasn't right or wrong. It was okay it got a little boring when I had to research stuff about political journalism because that stuff just does not appeal to me.

 I researched:

• Job Roles
• The Importance of Contacts in the Journalism Industry
• Interview Techniques
• How to get information/tips for story's
• Publication
• Writing Techniques
• Political Journalism
• Political Writing
• Libel
• Defamation
• Equality Act
• Copyright
• Employment Contracts
• PCC
• Madeleine McCann
• Code of Conduct
• Injunction
• Act of Parliament
• Phone hacking scandal
• Governments
• Companies
• Criminals

there's probably more just those where what could think of from the top of my head. For development maybe if I were to re do or change some things about this topic then maybe I'd of researched a different Job Role, maybe a design job role. something that would be more creative and fun to write about. On the day we were doing the newspaper everyone was writing their articles and then the design team was getting peoples articles and designing layouts etc. maybe if I could re do this I would do that.

Double Page Spread on being an Investigations Editor + Evaluation

This is my double page spread on being an Investigations Editor. I got the template from Moodle but I changed it about. Firstly I changed the font for both the titles. Then I changed the background image on the first page. It was some pattern thing but I wanted something that linked in with Investigative Journalism. I then changed the font type and the size. My first draft of the article was over 2000 words long and didn't fit on the pages. So I had to go back, edit it and shorten it down and I got what you see now. There was so much space that I just put some black circle thing there to make it good to look at. Writing the article wasn't actually that bad. All I did was write about what I had researched and then added my own opinions and paragraphs. If anything it was easy, maybe I've done it wrong and that's probably why it was easy but its too late to change it now. However if I could change it I would have probably designed my own template, well I would have done it this time round had I more time. Yeah I'd design my own template and design and show step by steps on how I did it. I'd also maybe put some colour in there, because at the moment it's looking pretty emoish so its not that appealing. Also I would defiantly of spent more time preparing for the interview with Brian Flynn. I had his number for about two weeks but didn't phone him and actually interview until the last minute because I was nervous. He defiantly had a lot to say and I feel that had I worked more and planned what I  wanted to get out of the interview rather then asking 3 simple/boring questions I could have got a better experience and more detailed more important stuff. Next time I interview someone I will defiantly look back on this.

Political Journalist Job Advert

This is my advert for a Political Journalist. I created it using Illustrator and used shape tools, flare tool and the text box tool. Its simple and still gets the message across. As political journalism is a very stressful career I decided I would mention that so if this were a real advert the reader would understand what they could be getting themselves into. I used brown colours to contrast between the bold black writing, and I thought it went well with the kind of advert I designed.

I did make one mistake, I miss spelled 'stressful'. So I decided to go back and change it. Will doing this i accidently clicked the eraser tool and erased a straight line. It then gave me the idea to create lines within the design to give it a more creative yet professional flare. Here is the 2nd job ad.

Basic job role of an Investigations Editor

As an investigations editor you will have to handle many legal documents and be able to summarise and conclude investigations.    

  

•    Analysis of documents, such as lawsuits and other legal documents, tax records, government reports, regulatory reports, and corporate financial filings  

•    Databases of public records  

•    Investigation of technical issues, including scrutiny of government and business practices and their effects  

•    Research into social and legal issues  

•    Subscription research sources such as LexisNexis  

•    Numerous interviews with on-the-record sources as well as, in some instances, interviews with anonymous sources  

Criminals

Criminals  

Although governments and companies can be corrupt, criminals make their living at it. They act like leeches on the community, so your readers and listeners have the right to know about them. Fighting crime is, of course, mainly the job of the police and legal system. But sometimes they do not have enough resources to do their jobs properly. Sometimes the law itself limits their powers. Also, the police and judiciary can sometimes be corrupt themselves. So journalists - like every law-abiding citizen - have the duty to expose wrongdoing.  

There are, of course, all sorts of other individuals and organizations who like to hide things which affect the public. A charity may try to hide the fact that it is not doing a good job with money it has been given. A football club might be secretly negotiating to move its ground against the wishes of its fans. A man might be selling colored water as a cure for every illness. All these things need to be exposed so that the public can make up its mind whether to support them or not. 

Companies

Companies  

Some companies break the law and should be exposed. But companies usually like to keep activities secret for other reasons. Perhaps they have made a mistake or lost money. Perhaps they do not want competitors to steal their secrets or they do not want people to oppose a development they are planning. However, even private companies have some responsibility towards the public. Companies are part of each society. They usually make some use of natural resources, take money from customers and shareholders, provide jobs for people and use services provided by all taxpayers. Where their activities affect the rest of the community, the community has a right to know what they are doing.  

Governments

Governments  

These range from local councils to national parliaments and foreign governments. Sometimes politicians and public servants are actually corrupt and should be exposed and removed from office. But often they hide a decision because they know the public may not like it. They might keep a deal they have made with a foreign timber company secret because it will harm the environment or destroy people's homes. Often politicians and public servants spend so long in office that they forget that the public has the right to know what is happening. If the public elects people to office and gives them taxes and other forms of wealth to administer, the public has the right to know what they are doing. The electors should also know so that they can decide how to vote at the next election.  

Questions for Brian Flynn (Investigations Editor for the sun)

Why did you choose to work in investigative journalism? 

 With your experience as a journalist what skills would you say are necessary to write the best story? 

what would you say is the best technique to use in an interview?

500 words on Phone Hacking Scandal

Phone hacking has been a major thing in the news of recent years. Many people have head the stories of celebrities voice mail being hacked and there phone security being jeopardised. Phone hacking has become such a thing that News Of The World has even been shut down and taken out of the publishing industry. Thousands of people lost their jobs due to a selected group of investigative journalists/editors planning and executing to hack the phones of well know celebrities like Prince Harry’s assistant or football player Wayne Rooney. The Scotland Yard informed victims that their voicemails had indeed been accessed without permission. Others only found when the guardian featured a story about celebrities or people in high political positions has indeed been hacked as well. Many others noticed something was wrong or were worried that they may have been hacked so they approached The Scotland Yard themselves. It wasn’t just phone hacking many were accused of police bribing or exercising improper influence in the processes of publishing stories.  Investigations conducted from 2005 to 2007 concluded that the News Of The World phone hacking activities were limited to celebrities, politicians and members of the British royal Family. In July 2011, it was revealed that the phones of murdered schoolgirl Milly Dowler, relatives of deceased British soldiers, and victims of the 7/7 London Bombings were also accessed, resulting in a public outcry against News Corporation and owner Rupert Murdock. Advertiser boycotts contributed to the closer of the News Of The World on July 10th, ending 168 years of publication. Continued public pressure later forced News Corporation to cancel its proposed takeover of the British telecommunications company BskyB. British Prime Minister David Cameron announced on 6th July 2011 that a public inquiry would look into the affair after police investigations had ended. On 13th July 2011, Cameron named Lord Justice Leveson as a chairman on the inquiry, with a remit to look into phone hacking and police bribery by the News of the world, while a separate inquiry would consider the culture and ethics of the wider British media.   

  

Act of Parliament

What is an act of parliament? An Act of Parliament is when a new law is created or changes are made to an existing law. An Act is a Bill approved by both the House of Commons and the House of Lords and formally agreed to by the reigning monarch. Once implemented, an Act is law and applies to the UK as a whole or to specific areas of the country.  

What changed in 1849? The UK Houses of Parliament changed from hand writing original Acts of Parliament to printing them in 1849. They are printed on vellum, and still are now to the present day.  

When was the texts of Acts of Parliament originally passed by Parliament? Texts of Acts of Parliament as originally passed by Parliament since 1800 are available on the Legislation.gov.uk website. The Parliamentary Archives has copies of original Acts from 1497. 

What is Injunction?

Injunctions are court orders which might tell a person that they are not allowed to do a certain act.  

The common areas in which injunctions are applied for is when a relationship has broken down and one party is harassing, threatening or assaulting the other. These injunctions are known as "Domestic Violence Injunctions". 

Such orders can prevent someone such as noisy neighbors or stalkers etc. harassing or assaulting you or coming within a certain distance of your home or order someone to leave your home and to keep them away from an individual.  

An injunction might also prevent somebody publishing something about you which you do not like. Or an injunction may prevent someone from leaving the country or getting rid of their assets, in family cases an injunction can stop your opponent removing a child from your care or out of the country. 

Code Of Conduct

Code of conduct 

  

1. At all times upholds and defends the principle of media freedom, the right of freedom of expression and the right of the public to be informed. 
2. Strives to ensure that information disseminated is honestly conveyed, accurate and fair. 
3. Does her/his utmost to correct harmful inaccuracies. 
4. Differentiates between fact and opinion. 
5. Obtains material by honest, straightforward and open means, with the exception of investigations that are both overwhelmingly in the public interest and which involve evidence that cannot be obtained by straightforward means. 
6. Does nothing to intrude into anybody’s private life, grief or distress unless justified by overriding consideration of the public interest. 
7. Protects the identity of sources who supply information in confidence and material gathered in the course of her/his work. 
8. Resists threats or any other inducements to influence, distort or suppress information and takes no unfair personal advantage of information gained in the course of her/his duties before the information is public knowledge. 
9. Produces no material likely to lead to hatred or discrimination on the grounds of a person’s age, gender, race, colour, creed, legal status, disability, marital status, or sexual orientation. 
10. Does not by way of statement, voice or appearance endorse by advertisement any commercial product or service save for the promotion of her/his own work or of the medium by which she/he is employed. 
11. A journalist shall normally seek the consent of an appropriate adult when interviewing or photographing a child for a story about her/his welfare. 
12. Avoids plagiarism