Marketing
Marketing is also geared toward one
product or service, but as you can see, it's much more involved than simply
advertising a product. Here's a closer look at the different aspects of
marketing. Marketing is a broader range of activities for a product or service.
Activities involved in marketing a product include Research, Advertising,
Sales, Public relations, Costumer Service and Satisfaction.
Advertising
Advertising
is the process of making new and old costumers aware of an
individual product or service that someone could be selling. Each
advertising plan is geared toward a single product (or service).
The adverting of every product or derive is unique, Advertising for a
new mobile phone would be very different from advertising a sale on blue
jeans. Advertising can be done through Radio and TV commercials, Newspaper and
Magazine ads, Flyers, Brochures, Emails, Web Advertisements and cold
calls to potential costumers.
Advertising is a single action of the
marketing process. It's the part that involves getting the word
out concerning a business, Product, or a service being offered by
a company. It involves the process of developing strategies such as
ad placement, Frequency of the ad in TV and Radio commercials.
Advertising includes the placement of an ad in local or national newspapers,
Direct mail, Billboards, Television, Radio and the Internet. Advertising
is the largest expense of the marketing plans, with public relations
following in second and market research not far behind.
The best way to distinguish between
advertising and marketing is to think of marketing as a pie, inside that pie
you have slices of advertising, market research, media planning, public
relations, product printing, distribution, costumer support,
sales strategy, and community involvement. Advertising only equals to
one piece of the pie in the strategy. All of the slices (stages in
marketing a product or service) are all independent stages which take place in
marketing. All are vital to real the bigger goal of a successful
outcome. Marketing is a process that takes time and can involve hours
of research for a marketing plan to be effective.
Promotion
Promotion is a form of corporate communication that uses various methods to reach a targeted audience with a certain message in order to achieve specific organizational objectives. Nearly all organizations, whether for-profit or not-for-profit, in all types of industries, must engage in some form of promotion. Such efforts may range from multinational firms spending large sums on securing high-profile celebrities to serve as corporate spokespersons to the owner of a one-person enterprise passing out business cards at a local businessperson’s meeting.Like most marketing decisions, an effective promotional strategy requires the marketer understand how promotion fits with other pieces of the marketing puzzle (e.g., product, distribution, pricing, target markets). Consequently, promotion decisions should be made with an appreciation for how it affects other areas of the company. For instance, running a major advertising campaign for a new product without first assuring there will be enough inventory to meet potential demand generated by the advertising would certainly not go over well with the company’s production department.In addition to coordinating general promotion decisions with other business areas, individual promotions must also work together. Under the concept of Integrated Marketing Communication marketers attempt to develop a unified promotional strategy involving the coordination of many different types of promotional techniques. The key idea for the marketer who employs several promotional options to reach objectives for the product is to employ a consistent message across all options. For instance, salespeople will discuss the same benefits of a product as mentioned in television advertisements. In this way no matter how customers are exposed to a marketer’s promotional efforts they all receive the same information.Advertising differers from Marketing as it is a vital stage of the Marketing process. Promotion too is a stage of the marketing process. Advertising a product or service is done by TV ads, Radio, Newspapers etc. Promotion of special offers such as "buy one get on free" is information given to the public by word of mouth, Advertisement of the promotion. On the whole marketing is the research and steps of running a successful business or service, Promotion is a stage to gain costumer awareness by advertisement which is also used to inform the public of the product or service being offered by the company or selected individuals.
Relationship between Marketing and Film
All films need some sort of Marketing and Advertisement plan. Without this the films exposure to the public would not be widespread. In order to achieve the widest amount of public exposure to a film advertisement is crucial. Different types of material can be used for this, such as TV/Radio commercials, Magazine/Newspaper ads etc. What is typically used to gain awareness is good casting. With good, popular actors behind a film the target audience is most likely going to increase due to fan bases and peoples interest in this certain celebrities work i.e what upcoming TV shows and movies the'll be a part off. Without marketing and this processes of gaining awareness due to advertising and promotion the film business wouldn't be very popular.
